Certified Specialist Programme in Public Relations Strategy for Marketing Managers

Course structure

• Public Relations Fundamentals
• Strategic Planning in Public Relations
• Crisis Communication Management
• Media Relations and Communications
• Digital PR and Social Media Strategy
• Brand Reputation and Management
• Stakeholder Engagement and Communication
• Measurement and Evaluation in PR
• Ethics and Professionalism in Public Relations

Key facts

The Certified Specialist Programme in Public Relations Strategy for Marketing Managers is a comprehensive course designed to equip professionals with the necessary skills and knowledge to excel in the field of public relations. Participants will learn how to develop and implement effective PR strategies, manage communication campaigns, and build strong relationships with key stakeholders.

Upon completion of the programme, participants will be able to create and execute strategic PR plans, handle crisis communications effectively, and measure the impact of PR campaigns. They will also gain a deep understanding of the latest trends and best practices in the industry, ensuring they stay ahead of the curve in their PR efforts.

The duration of the programme is 16 weeks, with a self-paced learning format that allows participants to study at their convenience. This flexible approach enables busy marketing managers to balance their professional responsibilities with their learning goals, making it ideal for working professionals looking to upskill in PR strategy.

This programme is highly relevant to current trends in the marketing and PR industry, as it is designed to help participants stay updated on the latest developments and strategies. By focusing on practical skills and real-world applications, the course ensures that marketing managers are equipped to navigate the ever-changing landscape of PR and communication effectively.

Why is Certified Specialist Programme in Public Relations Strategy for Marketing Managers required?

For whom?

Career path