Advanced Skill Certificate in Crisis Communication and Media Relations

Course structure

• Crisis Communication Strategies
• Media Relations Planning
• Crisis Management Simulation
• Social Media Crisis Response
• Reputation Management
• Crisis Communication Ethics
• Media Training for Spokespersons
• Crisis Communication Case Studies
• Crisis Communication in a Global Context
• Crisis Communication Technology Tools

Key facts

Our Advanced Skill Certificate in Crisis Communication and Media Relations equips participants with the necessary expertise to navigate complex communication challenges during times of crisis. Through this program, individuals will learn how to effectively manage media relations, craft strategic messaging, and uphold organizational reputation amidst various crises.

The duration of this certificate program is 10 weeks, combining theoretical knowledge with practical skills to ensure comprehensive learning. Participants have the flexibility to complete the coursework at their own pace, allowing for a tailored educational experience that fits their schedule.

This certificate is highly relevant in today's fast-paced digital landscape, where crises can escalate rapidly through social media and online platforms. By mastering crisis communication strategies and media relations techniques, participants will be well-equipped to handle real-time challenges and protect their organization's brand image effectively.

Why is Advanced Skill Certificate in Crisis Communication and Media Relations required?

The significance of Advanced Skill Certificate in Crisis Communication and Media Relations is paramount in today's market, especially with the increasing number of cyber attacks in the UK. According to recent statistics, the number of cyber attacks in the UK has been on the rise, with 6,789 reported attacks in 2020 alone. This highlights the critical need for professionals with advanced skills in crisis communication and media relations to effectively manage and mitigate the impact of such cyber incidents.

By obtaining this certificate, individuals can enhance their ability to handle communication during crises, build strong relationships with the media, and protect the reputation of their organizations. This specialized training equips learners with the necessary tools and strategies to navigate the complex landscape of cyber threats and effectively communicate with stakeholders. In today's digital age, where cybersecurity threats are prevalent, having advanced skills in crisis communication and media relations is a valuable asset for professionals in various industries.

For whom?

Career path