Key facts
The Professional Certificate in Construction Marketing is designed to equip participants with the necessary skills and knowledge to excel in the construction marketing industry.
Through this program, students will learn essential marketing strategies tailored specifically for the construction sector, including market research, branding, and customer relationship management.
This certificate program typically lasts for 10 weeks and is self-paced to accommodate the busy schedules of working professionals.
Participants can access course materials online and engage with instructors and fellow students through virtual discussions and assignments.
The Construction Marketing Certificate is highly relevant to current trends in the industry, offering insights into digital marketing techniques and leveraging social media platforms for construction businesses.
Participants will also learn about sustainability practices and how to incorporate them into their marketing strategies, aligning with the growing emphasis on eco-friendly construction practices.
Why is Professional Certificate in Construction Marketing required?
| Year |
Cybersecurity Threats (%) |
| 2018 |
87 |
| 2019 |
92 |
| 2020 |
95 |
The demand for professional certificate in construction marketing has significantly increased in today's market, mirroring the rising need for specialized skills in the construction industry. With the growing complexity of construction projects and the competitive nature of the market, professionals equipped with construction marketing expertise are in high demand.
According to UK-specific statistics, 87% of construction businesses face challenges in effectively marketing their services and products. This highlights the critical need for professionals with specialized training in construction marketing to help businesses stand out in a crowded marketplace.
By obtaining a professional certificate in construction marketing, individuals can gain valuable skills in strategic marketing planning, market research, brand management, and digital marketing tactics tailored specifically for the construction industry. These skills are essential for staying competitive and driving business growth in today's rapidly evolving construction market.
For whom?
| Ideal Audience |
Statistics (UK) |
| Construction professionals looking to enhance their marketing skills |
Construction output in the UK reached £117.8 billion in 2020 |
| Marketing professionals interested in specializing in the construction industry |
Construction marketing expenditure in the UK amounted to £2.5 billion in 2020 |
| Career switchers wanting to break into the construction marketing field |
Construction sector employs over 2.3 million people in the UK |
| Entrepreneurs looking to promote their construction-related businesses |
Construction industry contributed £39 billion to the UK economy in 2020 |
Career path
