Key facts
The Graduate Certificate in Digital Marketing Communication for Procurement Professionals is a comprehensive program designed to enhance the digital marketing skills of procurement professionals. The course covers a range of topics, including social media marketing, content creation, data analytics, and digital advertising.
Upon completion of the program, participants will be able to develop and implement digital marketing strategies tailored to the procurement industry, analyze marketing data to make informed decisions, and effectively communicate with key stakeholders through digital channels.
The certificate program is self-paced and can be completed in 12 weeks, allowing participants to balance their studies with their professional commitments. The flexible schedule makes it ideal for busy procurement professionals looking to upskill in digital marketing.
This program is highly relevant to current trends in the digital marketing landscape, with a focus on modern tech practices and strategies. Participants will learn how to leverage the latest digital tools and platforms to drive results for their organizations, making them valuable assets in today's competitive market.
Why is Graduate Certificate in Digital Marketing Communication for Procurement Professionals required?
| Year |
Number of Cybersecurity Threats |
| 2018 |
5,000 |
| 2019 |
7,500 |
| 2020 |
10,000 |
The Graduate Certificate in Digital Marketing Communication is crucial for procurement professionals in today's market, especially considering the increasing number of cybersecurity threats faced by UK businesses. With 5,000 threats in 2018, 7,500 in 2019, and a staggering 10,000 in 2020, it is evident that cybersecurity is a pressing issue.
By equipping procurement professionals with digital marketing communication skills, they can effectively communicate procurement strategies, negotiate contracts, and manage supplier relationships in the digital landscape. This certificate provides valuable insights into leveraging social media, email marketing, and content creation to enhance procurement processes.
With the demand for professionals with digital marketing and procurement expertise on the rise, this certificate offers a competitive edge in the job market and ensures career advancement opportunities.
For whom?
| Ideal Audience |
| Procurement Professionals looking to enhance their digital marketing skills |
| Career switchers aiming to break into the digital marketing industry |
| IT professionals seeking to diversify their skillset |
| UK-based individuals interested in the growing digital marketing sector (UK digital ad spending reached £15.4 billion in 2020*) |
Career path
