Key facts
The Professional Certificate in Game Marketing Strategies is designed to equip individuals with the necessary skills and knowledge to excel in the competitive gaming industry. Participants will learn how to develop comprehensive marketing strategies tailored specifically for the gaming sector, analyze market trends, and leverage social media platforms to promote games effectively.
The program focuses on essential learning outcomes such as conducting market research, creating targeted marketing campaigns, and measuring the success of marketing efforts within the gaming industry. By the end of the course, participants will be able to apply these strategies to drive user acquisition, increase engagement, and ultimately boost revenue for game products.
This certificate program typically lasts for 8 weeks and is self-paced to accommodate the busy schedules of working professionals and aspiring game marketers. It offers a flexible learning environment that allows participants to progress through the material at their own pace while still receiving guidance and support from industry experts.
Aligned with current trends in the gaming industry, this program ensures that participants are up-to-date with the latest marketing practices and strategies. It covers topics such as influencer marketing, community management, and mobile marketing, providing a comprehensive overview of the modern gaming landscape. This certificate is ideal for individuals looking to break into the gaming industry or advance their careers in game marketing.
Why is Professional Certificate in Game Marketing Strategies required?
| Year |
Percentage of UK Businesses Facing Game Marketing Challenges |
| 2019 |
65% |
| 2020 |
72% |
| 2021 |
78% |
| 2022 |
83% |
For whom?
| Ideal Audience |
Statistics |
| Marketing professionals |
According to a study by Statista, the UK digital advertising market is projected to reach £21.4 billion in 2021. |
| Game industry enthusiasts |
The UK games industry contributes £2.91 billion to the country's GDP, showcasing the growing demand for skilled professionals. |
| Career switchers |
With the gaming industry expanding rapidly, now is the perfect time for individuals looking to transition into a dynamic and innovative field. |
| IT professionals |
IT experts can leverage their technical skills and combine them with game marketing strategies to excel in this competitive sector. |
Career path
