Key facts
Our Postgraduate Certificate in Crisis Communication for Destination Marketing equips students with the necessary skills to effectively manage and respond to crises within the tourism industry. The program focuses on developing strategies to protect and enhance a destination's reputation during challenging times.
By completing this certificate, students will master crisis communication techniques, understand the impact of social media on destination marketing, and learn how to create effective crisis communication plans. Graduates will be prepared to handle various crisis scenarios and safeguard the image of tourism destinations.
The duration of this program is 16 weeks, allowing students to delve deep into the intricacies of crisis communication in the context of destination marketing. The curriculum is designed to be comprehensive yet flexible, catering to the needs of working professionals seeking to enhance their skills in this critical area.
This certificate is highly relevant in today's fast-paced digital landscape, where destinations are vulnerable to various crises that can quickly escalate on social media platforms. The skills acquired in this program are aligned with modern communication practices, ensuring graduates are well-equipped to navigate the complexities of crisis management in destination marketing.
Why is Postgraduate Certificate in Crisis Communication for Destination Marketing required?
| Year |
Number of Crisis Communication Incidents |
| 2018 |
342 |
| 2019 |
489 |
| 2020 |
576 |
Postgraduate Certificate in Crisis Communication plays a crucial role in preparing professionals in the destination marketing industry to effectively handle communication crises. In today's market, where
87% of UK businesses face communication crises annually, having specialized training in crisis communication is essential. The statistics show a steady increase in the number of crisis communication incidents over the years, highlighting the growing need for professionals with expertise in this area.
By enrolling in a Postgraduate Certificate in Crisis Communication, individuals can gain valuable skills in managing crises, crafting effective communication strategies, and maintaining a positive brand image during challenging times. This qualification equips learners with the necessary tools and techniques to navigate the complexities of modern-day destination marketing, where reputation management is key to success. With a focus on practical training and real-world case studies, this program ensures that graduates are well-prepared to handle any crisis situation and safeguard the reputation of their organization.
For whom?
| Ideal Audience |
| Marketing professionals in the tourism industry looking to enhance crisis communication skills. |
| Destination managers seeking to boost their expertise in handling crises effectively. |
| Recent graduates interested in specializing in crisis communication for travel and tourism. |
Career path
