Key facts
The Advanced Skill Certificate in Content Marketing for Healthcare is designed to equip participants with the necessary skills to excel in the healthcare industry. The program focuses on creating engaging and relevant content for healthcare organizations, utilizing modern marketing strategies.
Upon completion of the course, students will master the art of crafting compelling healthcare content, optimizing content for search engines, and leveraging various digital marketing tools. They will also learn how to analyze data to measure the effectiveness of their content marketing efforts.
The duration of the program is 10 weeks, with a self-paced learning model that allows students to study at their convenience. This format is ideal for working professionals looking to upskill in content marketing without disrupting their current commitments.
With the healthcare industry rapidly evolving, having expertise in content marketing is essential for staying competitive. This certificate program is aligned with current trends in healthcare marketing, providing students with the knowledge and skills needed to succeed in this dynamic field.
Why is Advanced Skill Certificate in Content Marketing for Healthcare required?
| Year |
Number of Healthcare Content Marketing Jobs |
Percentage Growth |
| 2018 |
500 |
10% |
| 2019 |
600 |
20% |
| 2020 |
750 |
25% |
For whom?
| Ideal Audience |
Statistics |
| Healthcare Professionals |
77% of UK healthcare professionals feel the need to improve their digital skills* |
| Marketing Executives |
Digital marketing roles in healthcare are projected to grow by 15% in the next 5 years** |
| Career Switchers |
Over 60% of professionals consider a career switch due to the rise of digital marketing in healthcare*** |
*Source: Digital Health Skills Gap Report
**Source: Healthcare Marketing Outlook Report
***Source: Career Change Survey
Career path
