Key facts
Our Graduate Certificate in Crisis Communication and Crisis Management for Small Businesses equips participants with the necessary skills and knowledge to effectively handle crises within a small business setting. The program focuses on developing strategies for crisis communication, reputation management, and stakeholder engagement. Students will learn how to assess risks, create crisis management plans, and implement communication tactics to mitigate potential damage.
The duration of the program is 10 weeks, with a self-paced learning format that allows participants to balance their studies with other commitments. The course is designed to be accessible and flexible for working professionals looking to enhance their crisis management skills or transition into a crisis communication role within a small business environment.
This certificate is highly relevant to current trends in the business world, especially with the increasing importance of online reputation management and the impact of social media on crisis communication. Small businesses face unique challenges during crises, and having a specialized skill set in crisis communication can make a significant difference in how they navigate and recover from challenging situations.
Why is Graduate Certificate in Crisis Communication and Crisis Management for Small Businesses required?
| Year |
Number of Small Businesses |
Percentage Facing Crisis |
| 2021 |
5.9 million |
72% |
| 2020 |
5.6 million |
68% |
| 2019 |
5.3 million |
64% |
The Graduate Certificate in Crisis Communication and Crisis Management is of utmost significance for small businesses in today's market. With 72% of UK small businesses facing some form of crisis annually, the need for professionals equipped with the necessary skills to handle such situations is evident. This certificate provides essential training in crisis communication strategies, risk assessment, and effective crisis management techniques tailored specifically for small business environments.
In a rapidly changing market landscape, small businesses are vulnerable to various crises, including financial downturns, reputation damage, and operational disruptions. By obtaining expertise in crisis communication and management, professionals can effectively mitigate risks, protect their businesses, and maintain stakeholder trust during challenging times. This certificate equips learners with the knowledge and skills required to navigate crises successfully and emerge stronger from adversity.
Overall, the Graduate Certificate in Crisis Communication and Crisis Management plays a crucial role in enhancing the resilience and sustainability of small businesses in the face of increasing challenges and uncertainties in the market.
For whom?
| Ideal Audience |
| Small business owners |
| Marketing professionals |
| Communication specialists |
| PR practitioners |
Career path
