Certified Specialist Programme in Email Marketing Metrics

Course structure

• Strategies for Email Marketing Metrics
• Key Performance Indicators (KPIs) in Email Marketing
• Understanding Email Engagement Metrics
• Analyzing Conversion Rates in Email Campaigns
• A/B Testing and Multivariate Testing for Email Optimization
• Email Deliverability and Inbox Placement Metrics
• Customer Lifetime Value (CLV) and Email Marketing
• Email List Segmentation and Targeting Metrics
• Email Marketing Automation and Reporting Best Practices

Key facts

The Certified Specialist Programme in Email Marketing Metrics is designed to equip participants with advanced skills and knowledge in analyzing, interpreting, and optimizing email marketing campaigns. Upon completion of the programme, students will be able to measure key email marketing metrics effectively, identify areas for improvement, and implement data-driven strategies to enhance campaign performance.

The duration of the programme is 10 weeks, with a self-paced learning format that allows students to study at their convenience. This flexibility caters to individuals with busy schedules or those looking to balance work and study commitments. The comprehensive curriculum covers a range of topics, including email deliverability, open rates, click-through rates, conversion tracking, and more.

This programme is highly relevant to current trends in digital marketing, as email continues to be a primary communication channel for businesses. Understanding how to leverage email marketing metrics is essential for driving engagement, increasing conversions, and maximizing ROI. By mastering these skills, participants can stay ahead of the competition and deliver results that align with modern industry practices.

Why is Certified Specialist Programme in Email Marketing Metrics required?

For whom?

Career path