Key facts
The Certified Professional in Nonprofit Marketing program is designed to equip individuals with the skills and knowledge needed to excel in marketing roles within the nonprofit sector. Participants will learn various marketing strategies, tactics, and tools tailored specifically for nonprofit organizations.
The learning outcomes of this program include understanding the unique challenges and opportunities in nonprofit marketing, developing effective marketing plans and campaigns, creating compelling storytelling content, leveraging digital marketing channels, and measuring the impact of marketing efforts.
This certification program typically spans over 10 weeks and is self-paced, allowing participants to balance their studies with other commitments. The flexible schedule makes it ideal for working professionals looking to upskill or transition into the nonprofit marketing field.
With the nonprofit sector evolving rapidly and becoming more competitive, having a Certified Professional in Nonprofit Marketing credential can give individuals a competitive edge. This program is aligned with current trends in nonprofit marketing, ensuring that participants are equipped with the latest strategies and best practices to make a meaningful impact in the sector.
Why is Certified Professional in Nonprofit Marketing required?
| Year |
Number of CPNM Holders |
| 2018 |
500 |
| 2019 |
750 |
| 2020 |
1000 |
| 2021 |
1250 |
| 2022 |
1500 |
The Certified Professional in Nonprofit Marketing (CPNM) certification has seen a steady increase in the number of holders over the years. From 500 holders in 2018 to 1500 holders in 2022, the demand for professionals with CPNM certification has been on the rise.
This trend reflects the growing importance of marketing skills in the nonprofit sector. With 87% of UK nonprofits facing challenges in reaching their target audience effectively, having a CPNM certification can provide professionals with the necessary knowledge and expertise to navigate the complexities of nonprofit marketing.
By obtaining CPNM certification, individuals can demonstrate their commitment to excellence in nonprofit marketing and stand out in a competitive job market. The CPNM certification equips professionals with the latest marketing strategies and best practices, ensuring they are well-prepared to drive success for nonprofit organizations in today's market.
For whom?
| Ideal Audience |
| Professionals in the nonprofit sector looking to advance their marketing skills and knowledge to drive impact and achieve organizational goals. |
| Individuals interested in entering the nonprofit field or seeking a career change to work for a cause they are passionate about. |
| Marketing professionals wanting to specialize in nonprofit marketing and contribute to social change initiatives. |
| Recent graduates seeking to build a career in the nonprofit sector with a focus on marketing strategies and fundraising techniques. |
Career path
Certified Professional in Nonprofit Marketing Career Statistics in the UK
